The brief: line edit text for Woven Wonders website to improve flow and English usage in order to aid international expansion for this Dutch design start-up.
Irene van Vliet is a textile designer, concept developer and visual trend analyst. Clients include international fashion, interior and industrial design firms. After finishing her Bachelor’s degree at the Design Academy of Eindhoven and a Master’s at ANAT Paris, she started her own design studio, Colourstudio CIT, in 1993.
In 2010 Van Vliet founded home couture label Woven Wonders in Amsterdam. Woven Wonders specialises in beautifully designed and crafted tapestries and fabric panels, room dividers, throws, cushions, silk scarves and kimonos. They are inspired by the poetry of the natural world, its stunning colour combinations and its very transience.
The Woven Wonders line is distinguished by unique image processing techniques. The finished result appeals to our sense of touch almost as much as it does to the eye. The tapestries are like paintings in yarn and have the added value of improving the acoustics of the spaces they adorn. These ’Woven Wonders’ are made using a jacquard technique, with a single yarn for a damask cloth or multiple yarns for a fully reversible double cloth.